HIP- HOP ARTIST GILLIE DA KID “FIXED HIS Fu@k!n FACE” TO BE THE NEW FACE OF THE ROD ELAM COLLECTION

Philly Rapper and Ex CMM, Gillie Da Kid new face of Rod Elam Collection. Campaign to run in King, XXL and many other publications.

Philadelphia, PA-July25, 2006 – Philadelphia Rap Artist and former Cash Money Millionaire,“Gillie Da Kid” just agreed to be the new face of the Rod ElamCollection. Gillie will be the first rapper showcased in the national“Fix your Fu@k!n Face” Ad campaign, which is scheduled to launch inpublications such as King, XXL, Smooth, and Urb1 in late August.  The campaign will feature various hip- hop artists, and entertainment heavies wearing designer outerwear by Rod “Rowdy” Elam.  The2005 debut line hit retail racks across the U.S, and gained entranceinto celebrity closets, print magazines, and on one of America’sfavorite entertainment shows, BET’s 106 & Park.

Thisseasons outerwear picks are ripe with diversity. The new collectionuniquely blends fall 06’ fashion trends with high quality leather. Theline entails leather hoodies, puffy vests lined with fur, and wool jackets adorned with argyle leather accents. Elam’s “classic” line with the embossed logo and signature “R” will return this fall with a vengeance.  Retailer’s purchase orders have spiked 30% higher than last season’s, due to a much anticipated successful season.

Marketing has reported that Gillie wasone of the first artists selected to appear in the print campaignbecause of his true connection with the Philadelphia swagger, and hisability to communicate the brand image. The company is also looking atother artists such as Busta Rhymes, Paul Wall, & J-Mills.  

Mr. Elam’s success is not a hoax.  High quality leather never goes out of style.  Thecompany will remain true to that notion as they continue to manufactureand design high-end leather outerwear for urban males.

The Rod Elam Collection is a nationalurban apparel company based out of Philadelphia, PA. The collectionfortuitously left the trunk of the designers SUV in 2004, and was instores across the country in 2005.  Since then the line has expanded into over 30 markets.  Retail items can be found in major cities such as, New York, Chicago, Philadelphia, Houston, & Atlanta.  For more information on the collection, please visit www.rodelamcollection.com   

Gillie Da Kid is a Philadelphia nativehip-hop artist, who is universally known for the Major Figgas 2000 hit“Yeah that’s Us” that topped billboard charts. You can also find him inthe Clipse's new video"Mr. Me Too," which premiered on MTV this month. The artist is alsoexpected to collaborate with former foe, Beanie Siegel in September ina quest to bring back Philadelphia rap for his upcoming album. For moreinformation on the artist please contact yanna@jameselam.com