Racy or Raunchy?? You Decide If It's Unforgivable
Sean "Diddy" Combs smells of controversythese days as the ads for his newest fragrance "Unforgivable," wererejected by the majority of retailers across the country. Many stores,especially in the conservative Midwest and Bible Belt, refused todisplay them, deeming them too "hot" and "raunchy". The ad has Combslying in bed with a white woman and Asian women, giving the impressionthat they'd just had sex. Estee Lauder, the fragrance's parent company,has responded to the store's concerns by re-shooting a new"store-friendly" ad. The original is still being used in magazines andon billboards.
"People are afraid of what they don't understand."
- Sean "Diddy" Combs
"Webelieve the ads represent the true spirit of Unforgivable. Thisfragrance is about a man who lives his life with passion andunapologetically, we respect Sean Combs' creative perspective andsupport him in his vision. While it's unfortunate that some retailerswere so uncomfortable with something with that much sexual presence, werespect their decision to do what is right for them."
- John Demsey, Global President,
Estee Lauder
SeanJohn Fragrances is a division of Make-Up Art Cosmetics, Inc., which isa subsidiary the Estee Lauder Companies Inc., one of the world'sleading manufacturers and marketers of quality skin care, makeup,fragrance and hair care products. The Company's products are sold inover 130 countries and territories under well-recognized brand names,including Estee Lauder, Aramis, Clinique, Prescriptives, Origins,M-A-C, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Stila,Jo Malone, Bumble and bumble, Darphin, Michael Kors, Rodan + Fields,American Beauty, Flirt!, Good Skin(TM), Donald Trump The Fragrance andGrassroots.
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